Pillsbury Dough Boy Hug-Cute! Pillsbury Dough Boy Hug-Cute! . Visit. Discover ideas about Pillsbury Recipes Visit. Discover ideas about Pillsbury Recipes. Pillsbury Dough Boy Hug-Cute! Pillsbury Recipes Pillsbury Dough November 9th Blue Eyes Hug Larger Wednesday Funny Things Traveling. More information. Saved by. Sonya Sulli . History of the Pillsbury Doughboy. The idea for the Pillsbury Doughboy was born on March 18, 1965. Rudy Perz a copywriter working on the Pillsbury account for Leo Burnett advertising agency in Chicago, came up with the idea for the brand mascot, who would pop out of a can of refrigerated dough.. One of advertising’s most enduring mascots, the Pillsbury Doughboy, celebrated his 50th birthday in November of last year. Rudy Perz, creative director at Leo Burnett Chicago, originally came up . Sign in now to see your channels and recommendations! Sign in. Watch Queue Queue. History. The Pillsbury Doughboy was created by Rudy Perz, a copywriter for Pillsbury's longtime advertising agency Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies).. This feature is not available right now. Please try again later..